Our Chief EDU Officer, Emily, proudly represented Pickatale at a special reception hosted at 10 Downing Street, celebrating the launch of this important campaign. Special thanks to the Publishers Association and National Literacy Trust for their support in involving Pickatale and delivering this important initiative.

The National Year of Reading 2026 campaign aims to bring together parents, schools, libraries, businesses and literacy experts, fostering a love of reading for pleasure in children and young people.

“This can’t be just a government mission. It needs to be a national one. So, it’s time for all of us to play our part, put our phones down and pick up a book.” — Bridget Phillipson, Education Secretary

“We will make reading a shared national mission - because every child, no matter their background, deserves the best start in life and every adult deserves to get the best out of life.” — Jonathan Douglas, CEO of the National Literacy Trust

✨ Join us and be part of the story: nationalyearofreading.org.uk