Founded in Norway, Pickatale was carved out of Norwegian educational excellence. Rapidly expanding into homes and schools across the country, Pickatale’s popularity has now grown across the world.

Our founder, Sigbjørn Dugal, wanted to give his own children the opportunity to read more books but was surprised at how inaccessible children’s books are online. It inspired him to start Pickatale and change the world of reading.

Pickatale exists to unlock the reading potential of the next generation; to solve the problem of falling literacy levels across the world; to help children discover that reading can be an enormous source of pleasure; and to give teachers and parents new, fresh tools to help them support the children whose learning they’re responsible for.

At Pickatale, we are committed to helping schools and families unlock the joy of reading to allow children to excel academically, socially and emotionally.

Reading changes lives. Both for the readers themselves, and for those around them.

Education is the key to creating a better world. At Pickatale, we have made it our mission to improve education so that the next generation are better equipped to improve society.